Piracy is Good? How Battlestar Galactica Killed Television is vital reading for anyone interested in digital distribution, as I am. What a great read! Marke Pesce specifically looks at the popularity of downloading TV shows through BitTorrent and what it means for broadcasters, who currently have a monopoly on distribution of television shows. His central point is that “hyper-distribution” channels like BitTorrent make the broadcaster redundant, since piracy has “short-circuited” the traditional producer=>broadcaster=>advertiser model that has sustained the television industry for 50 years.
Rather than having a downloaded show with commercial breaks, producers can sell what he calls “The bug” – screen real estate where the station ID normally sits. This is so simple, it might just work.